pulse by solutions expands portfolio with majority stake acquisition of Logical Applications for Business Solutions (LABS)
pulse by solutions, the lead systems integrator within the solutions by stc group, announces its successful acquisition of a majority stake in LABS (Logical Applications for Business Applications Co.), the preeminent SAP Gold Partner in the Middle East. This strategic move represents a significant leap forward in pulse’s growth strategy and solutions.
Renowned for its expertise in delivering SAP solutions to organizations of all sizes across diverse industries, LABS will now operate as an integral part of pulse’s expanding operations. This acquisition strengthens pulse’s position as a digital transformation enabler, enhancing its ability to cater to the evolving needs of clients seeking seamless digital transformation journeys while showcasing its commitment to innovation and market expansion.
Osama Sorour, CEO of pulse, stated, “We are thrilled to welcome LABS into the pulse family. Their distinguished track record as a SAP Gold Partner perfectly aligns with our commitment to delivering innovative and impactful solutions to our clients. This acquisition expands our market presence in key regions such as KSA and Egypt, complements our offerings, and ensures that we continue to support our clients’ digital transformation journeys.”
Mahmoud Deyab, CEO at LABS, said, “Collaborating with pulse opens up exciting prospects for LABS and our clients. We are confident that this strategic alliance will empower us to deliver even greater value and innovation to our customers, leveraging our combined strengths in SAP solutions and digital transformation.”
Headquartered in Jeddah and operating across KSA, Egypt, Bahrain and UAE, LABS brings over 10 years of experience in assisting organizations in identifying, acquiring, implementing, servicing, supporting, and optimizing SAP solutions tailored to their specific needs. With a comprehensive suite of SAP Business Management Applications, Business Profitability & Growth Analytics, Enterprise Mobility, and Database & Technology-related services, LABS contributes significantly to enhancing pulse’s capabilities to better support clients and expand its market reach.
The partnership with LABS opens doors for exploring new sectors and customer segments, particularly in the government sector in KSA, while enabling pulse to leverage their combined expertise to provide customers with comprehensive 360 degrees solutions encompassing SAP and cloud technologies. Through the implementation of the renowned SAP Analytics Cloud across all clients’ SAP and non-SAP systems, pulse aims to deliver real-time insights, empowering clients to make data-driven decisions and drive greater efficiency and growth.
This strategic partnership not only underscores pulse’s commitment to innovation and market expansion but also highlights solutions by stc’s pivotal role as a driving force in the digital transformation landscape in Saudi Arabia.


